Archive for September, 2007

Travel Channel Tv Ad

Friday, September 14th, 2007

Recently, one of our most popular artists Mole, was selected by Weebeastie, an Ad agency who provides some of the most creative and high quality adverts on TV, just check out their Lexus commercial and you can see why we are so excited! Weebeastie chose our artist for a TV advertisement promoting the Travel Channel. This advertisement will be distributed in the U.S. and Europe on all Travel Channel affiliate programs with Mole’s song “Dive”, as the background. Opportunities like this are an amazing outlet for our globe2.jpg

independent artists that struggle for more publicity and recognition of their work. Advertisements for TV like that of the Travel Channel is just one of many commercial projects involving BeatPick. Stick around, maybe your music submission will find its way into every household via television commercials!

BeatPick Artists do Retail Advertising!

Monday, September 10th, 2007

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Original Marines is a popular family clothing line with franchises all over Italy. Recently, this clothing retailer licensed ten amazing songs from our artists for their in-store advertisement. These songs will air in every store for three months in an in-store advertisement that screens Original Marine’s up and coming autumn and winter collection! Original Marines is located in all major cities in Italy making this a great opportunity for our artists to gain more exposure and a new audience.

Songs involved in this advertisement include “Down the Drain” by Sleeve Channel, “Blumenau” by Napolitano Lounge Connection, “Mojo’s Last Stand” and “Blow Out the Sound” by Heavy Mojo, “Second Time” and “Tonight” by Nell Bryden, “Sourcrout” by Foley, “The Dude” by Carl Moses, “Bubblegum” by Ohn.

You can bet that these songs were carefully picked to reflect the company image and the target audience, thus creating an ambience and energy level that truly makes a difference in the shopping experience. Such attention to a customers’ experience has proven to increase dwell time and customer engagement within a store. If this is what Original Marines is looking for, than I think they bit off more than they could chew because these songs are hotter than the autumn fall collection! So again, Congratulations to our artists involved in this project!

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Fair Music & BeatPick

Monday, September 10th, 2007

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Fair Music is one of the first global initiative for fairness and justice in the music business. This web log discusses news, background and stories about fairness in the music business and lack there of. This site brings an awareness to the fact that artists don’t always receive their fair share of every CD bought and every song downloaded and do not have complete artistic freedom with their work. It is a long standing debate between an audience having the right to listen to the music they want without the strings attached, and the artists having the right to receive proper recognition and compensation for their work without losing their identity in a major label or the royalties they deserve.

Fair Music is supported by many big organizations like European Music Council, World Culture Forum Alliance, International Music Council and UNESCO. These international organizations and NGOs cultural support initiatives fall within the scope of Fair Music’s objective in the field of music. All of which are striving for fairness in the creation, production, distribution, access and enjoyment of cultural expressions! To join their cause, sign Fair Music’s Fair Music Manifesto’s seven initiatives. These initiatives focus on having a code of conduct for the music industry, so that fairness and justice are no longer considered to be exceptions but become the norm!

Recently, Fair Music site named BeatPick as an example of how new business models for music distribution can balance the interests of artists, producers, customers and marketers justly. Here at Beatpick, we offer audiences and artists a trusted label that can offer musical diversity, recognition and compensation. BeatPick proves that a code of conduct in the music industry is profitable!

If you are reading this article and don’t seem to understand why the Fair Music site is a big deal then close your browser, turn off your computer, leave your ipod and walk away because your favorite artists deserve more from you!

Leo Pari writes V-Day hymn

Tuesday, September 4th, 2007
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The co-operation between our very own Leo Pari and popular Italian comedian Beppe Grillo marches on in the typically incendiary fashion that has counter-marked all the Genovese satire master’s latest actions.

Grillo, some kind of a Poltergeist for the Italian political class, is organizing an initiative called V-day (Vaffanculo Day, ie. “The Fuck off Day”), which will see the participation of thousands of Italian people in the main squares of over 180 cities across the country. The demonstration is aimed straight against the Italian parliament and government, and proposes to sign a series of documents and flyers that protest against an ever more static political regime.

For such an important move in his own campaigns, Grillo needed an official hymn, and unsurprisingly his first choice was Beatpick’s Leo Pari, who had already recorded a track featuring Grillo samples, “Un Grillo per la testa”. The track was used as introduction to the shows in the comedian’s tours across Italy.

Pari’s new Grillo-centered track is just as uncompromising as one would expect, featuring a furious Grillo sample (as well as a tiny sample from Italian trash hero Marco Masini’s 1991 hit “Vaffanculo”) and a hard-hitting video that advances heavy criticism to both sides involved in the Italian political arena.

Check out Leo Pari’s Beatpick profile, here.

To download “Un Grillo per la Testa” for free, click here.

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